ICYMI! ‘Movin’ in the Morning’ with Jully Black on Breakfast Television was a blast! Dina Pugliese was losing it! Jully led BT through the Power of STEP! Check out ‘Step It Up’ with Jully Black and use promo code “StepBT” for a discount in online classes at https://www.thepowerofstep.com/
It’s December! Let the holidays begin! WATCH ‘Home For The Holidays’ TONIGHT, Dec 1, 2020 on Citytv at 10pm ET, 9pm CT, 8:30 MT! Tessa Virtue hosts along with our girl Miss Jully Black and NBA Superstar Jamal Murray, Nick Nurse, Max Kerman of Arkells, Max Domi, Wayne Simmonds, plus some surprise guests! @preschoice President’s Choice Sportsnet #TuneIn #homefortheholidays
Tap the link to watch the clip –> https://www.citytv.com/show/home-for-the-holidays-presented-by-presidents-choice/
Opportunity changes everything
If this sentence doesn’t resonate with you, then maybe opportunity wasn’t something you had to think about. Or maybe you had to create your own opportunities — but doors were still open to you and so “changes everything” doesn’t hit the same.
When I first heard this, I liked it. It rang true because it moves from the usual debates about policing and gun control and other short-term solutions and looks to the long game: if we create opportunities, especially for young people, we change lives, we change communities, we change our
country.
For me, opportunity is when those who are invisible or excluded are given a chance to show their abilities to others who have the resources to take them to the next level. I often say give me the interview and I will get the job. I’m not looking for you to give me the job — I’m looking for a safe and brave space to present the greatness that I have manifested.
Playing organized basketball at the Boys and Girls Club was my opportunity. It kept me focused and off the streets. I always did well academically and clearly music was a given, but it was when I got deep into organized sports that I realized sport imitates society. If you can contribute to a team and you know that the success of that team is dependent on your commitment and focus, it will transfer into other areas of your life. I fundamentally believe that I’ve had success in the music business because I know how to play on a team.
I know people will read this and say I am an exception — but I shouldn’t be. For too many Canadians, opportunity is not available. How do you realize your potential when you can’t even find the doors in the first place, let alone open them?
We are lucky in Canada to have organizations out there doing what they can to level the playing field, like Boys & Girls Clubs. Across the country, they remove barriers and create opportunities for thousands and thousands of kids and teens. Most importantly, they help kids develop the talents and skills they need so that when a door opens, a young person can take advantage of that moment.
That’s why I’m happy to champion their new Systemic Opportunity campaign, which reinforces the role Boys & Girls Clubs play in building social safety nets for so many young Canadians.
The COVID-19 pandemic has widened the gap across Canada, especially for BIPOC communities. Over the summer, Black people and other people of colour made up 83 per cent of COVID cases in Toronto. StatsCan data shows that workers of colour are hit harder by job loss, Indigenous communities are experiencing worsening mental health, and newcomers are struggling with increased anxiety.
In general, racial inequities are on the rise. And research shows that children who face racism are more likely to be victims of poverty and abuse, have more interactions with child welfare and the justice system, and experience challenges at school.
The new Boys & Girls Clubs campaign contrasts these systemic issues with the systemic solutions that Clubs offer — equity, acceptance, support, opportunity. And these are not just words. This way of thinking structures all their programs and services, with one goal: provide young people with what they need to be their best selves.
I have seen this firsthand. I have witnessed how club staff and participants have formed unique connections that are tied to their humanity, not what could be happening outside the club’s door. I have spoken to club members and heard the excitement about their future, despite their current circumstances. It’s clear
they are supported and encouraged.
But Boys & Girls Clubs and other charitable organizations shouldn’t be doing this work alone. If opportunity is giving those who are invisible and excluded a chance to showcase their abilities, then it’s clear we need to create favourable conditions — and that means investing in young people and the communities where they live.
Many of us are born with what people call “raw talent.” And when I hear the word raw, I think of what is needed to shape that talent. It’s not just money. Youth need to know that they are being heard and respected and taken seriously enough to be invested in.
It’s a beautiful thing to receive a financial boost, but it’s even more important to see the proud and present heart behind the donation. That’s what will propel Black youth and others who need opportunity to truly soar into their purpose.
Opportunity changes everything.
Dubbed Canada’s Queen of R&B, Jully Black is a platinum-selling, award-winning recording artist, actress in film, theatre, and television, and a major presence in the Canadian media and entertainment industry.
Hello fam!
We are happy to announce that Jully has joined forces (once again!) with the incredible Boys and Girls Clubs of Canada for their Systemic Opportunity campaign!
We are sharing the press release with you below and will be sharing more details in the very near future. Stay tuned!
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Toronto, ON, October 21, 2020 – Today, Boys & Girls Clubs of Canada launched a new campaign that reinforces the important role Boys & Girls Clubs play in building social safety nets for so many young Canadians.
The COVID-19 pandemic has exacerbated and exposed serious systemic issues, from racism and other forms of discrimination to inequity and the far-reaching effects of poverty. Research shows that children who face racism are more likely to be victims of poverty and abuse, have more interactions with child welfare and the justice system, and experience challenges at school. Our new campaign juxtaposes these systemic issues with the systemic solutions that Boys & Girls Clubs across the country offer—equity, acceptance, support, opportunity.
“The core values of Boys & Girls Clubs—Belonging, Respect, Encouragement and Support, Working Together, Speaking Out—are built around inclusion and we are proud of the work we do,” says Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “Our new Systemic Opportunity campaign encapsulates the driving force behind Boys and Girls Clubs with a simple statement: opportunity changes everything. Whether it’s homework help or a homeless shelter, a quick snack after school or the only meal of the day, a high five or a 1-to-1 mental health check-in, our Clubs offer everything a young person needs, including access to opportunities they might not find outside our walls—but could change their life.”
The campaign was developed in close collaboration with Boys & Girls Clubs of Canada’s strategic and creative agency ROUND, along with the creative team of Tim Das and Sean Davison, and ROUND’s production partners Makers, School Editing, and Grayson Music.
“Boys & Girls Clubs do so much and we needed more people to understand the significant difference they make in the lives of hundreds of thousands of kids across the country. There’s no denying the power of the word ‘Systemic’. But these days, systemic is always followed up by a negative word like ‘Racism’, ‘Poverty’ or ‘Inequity’. Systemic problems require systemic change. That’s how we landed on Systemic Opportunity. Because investing in kids and youth is how we can all work to fix many of the systemic issues in our society today,” said ROUND Founding Partner & Creative Director, Paul Riss.
The campaign is not just a clever play on words. For over a century, Boys and Girls Clubs have removed barriers and created opportunities for all young people, of all backgrounds. We see firsthand the effects of systemic problems—and we know that the solution is investing in young people, in communities, in platforms that give young people a voice. We know the solution is systemic.
We are also proud to welcome beloved Canadian icon Jully Black as spokesperson for our new campaign and strong supporter of Boys & Girls Clubs.
The Systemic campaign debuted today on Boys & Girls Clubs of Canada’s social media platforms (@BGCCAN and #OpportunityChangesEverything) and will extend to television and cinema over the next few weeks.
About Boys & Girls Clubs of Canada
Community-based services. Positive relationships. Life-changing programs. As Canada’s largest child- and youth-serving charitable organization, Boys and Girls Clubs provide vital programs and services to over 200,000 young people in 775 communities across Canada. During critical out-of-school hours, our Clubs help young people discover who they are, what they can do, and how they can get there. Our trained staff and volunteers give them the tools to realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, leadership, and more. Since 1900, Boys and Girls Clubs have opened their doors to children, youth, and families in small and large cities, and rural and Indigenous communities. If a young person needs it, our Clubs provide it. Learn more at bgccan.com and follow us on social media @BGCCAN.
About ROUND
ROUND is a creative and strategic partnership founded by two experienced agency leaders, Paul Riss, Creative Director and Mike Davidson, Managing Director. ROUND works with the top talent in the industry to solve business challenges through creative thinking. ROUND’s mission is to build up client brands while tearing down agency overhead. For more information, please visit WeAreRound.com. Follow ROUND on Instagram @round_advertising.
For more information, please contact:
Jared Morrow
Media Relations Manager, Boys & Girls Clubs of Canada
jmorrow@bgccan.com
647.928.5801
Mike Davidson
Founding Partner & Managing Director, ROUND
mike@weareround.com
647.554.5248
Today’s the day! Jully is the official spokesperson for the The Canadian Cancer Society #CIBCRunfortheCure – and it is officially here. We hope you’re as excited as we are! Join us for our first-ever, live-streamed opening ceremony at 11:30 AM ET. Tune in right here on Facebook: https://bit.ly/2GgAAxh Be sure to share photos/videos from your Run Day experience on social media by using the hashtag, #CIBCRunfortheCure, or tagging us. Wishing you all a fun, memorable and meaningful Run! Together, we’re changing the future of breast cancer.
We know that supporting your community is important to you. With physical distancing our current reality, this year we have reimagined the CIBC Run for the Cure as a hybrid experience with both online and real-world elements. Join us for an inspirational live-streamed ceremony on October 4 and while we won’t be gathering as large groups, we encourage you to register in the city closest to you and bring together a small group of family and friends to run or walk in your neighbourhood as part of your at-home celebration. Once you click on the link for your community, we’ll provide more details about what you can expect. Thanks for supporting the CIBC Run for the Cure.
FACEBOOK: https://www.facebook.com/CanadianCancerSociety
YOUTUBE: https://www.youtube.com/user/CDNCancerSociety
Canadian Cancer Society Facebook Page livestream link: https://www.facebook.com/CanadianCancerSociety/posts/10163834052985212
Canadian Cancer Society YouTube link: https://www.youtube.com/user/CDNCancerSociety
SIGN UP HERE!
https://support.cancer.ca/site/SPageServer/?pagename=RFTC_NW_locations
Source: TAPA – Toronto Alliance for the Performing Arts Youtube Channel.
“At this time of year, the theatre, dance and opera sector would typically be celebrating the launch of the 2020-21 season. Instead the industry continues to feel the devastating impact of the COVID-19 pandemic.
While many parts of our economy cautiously begin to reopen, the performing arts remain largely dark – amongst the first to close and will be the last to re-open.
The impact to date in Toronto is 25,000 cancelled or postponed public performances; $500 million lost ticket sales; 20 million lost audience members.
To raise awareness of the effect of the pandemic on the theatre, dance and opera community in Toronto we are inviting you, our audiences to join artists in celebrating our vibrant cultural landscape.
JOIN the Campaign!
Share a vid or pic of your favourite Toronto Theatre Moment to social media, including the hashtag #iMissLiveTheatreTO “
Jully’s most incredible theatre moment is at the 6:44 mark!
More details here: https://tapa.ca/imisslivetheatreto-2/
A music program in Toronto has been fostering female artists across the country for 25 years. Lindsay Dunn – CityNews Toronto spoke to the creator of Honey Jam, Ebonnie Rowe, and program alumni, (yours truly, Miss Jully!) a the #ElMocambo about its impact on the music community. Watch the full story here.
cibcrunforthecure.com. #partner #running
TORONTO, Sept. 8, 2020 /CNW/ – For almost three decades, the Canadian Cancer Society CIBC Run for the Cure has united a collective of Canadians who are a force-for-life in the face of breast cancer. This year, being physically apart won’t stop us from coming together to make a difference. The Canadian Cancer Society (CCS) and CIBC are inviting people from coast to coast to coast to join the reimagined CIBC Run for the Cure, taking place on Sunday, October 4.
